A Picture Is Worth A Thousand Words

Einstein, Arthur Sasse, 1951

Without doubt a picture can effectively put across a message in an instant so getting it right for your website is of the utmost importance.

If you have commercial premises, sell products online or have an online shop it is important to make sure the images you use portray your circumstances in order to negate any possible negative feeling between you and your clients/customers and promote as many leads as possible.

An example of this would be advertising your online business as a warehouse, supermarket or store without including the magical words 'online' or 'digital' etc. I once worked for a company which did this and received many complaints because their customers could not actually visit the business premises to view its wares or return goods to as they were strictly an on-line business but the company owner thought it was better to portray the image of having a physical shop......not a practice I would advise as it appears largely deceptive by most and will catch up with you in the end!

Honesty is the best way forward and showing your business, product or service for what it actually is will pay dividends in the long run, if you have to show it as better than what it actually is then maybe you need to improve rather than deceive!

Lunch atop a Skyscraper

taken by Charles C. Ebbets GE Building at
Rockefeller Center in 1932

This said you should use images that show your business in the best light possible and to help explain what it is your business is involved with. For example if you are a builder use images of clean tools, finished projects and a well presented happy work force. We all know builders get dirty and like a cup of tea, but best not too promote that side of things. Also don't show images of massive structures eg, sky-scrapers or ship yards if your company cannot deliver on these builds. They will make you look like something your not, people may assume your too expensive for their needs and it may cost you custom, (so keep it real).

"The Kiss"Alfred Eisenstaedt, 1945

Keep in mind that reviews will pay a part in your trade when you have a website. Customers will review you and positive reviews will gain you custom, which you should promote on your website. Negative reviews will do the opposite and may be made by competitors so it is important you keep aware of who is saying what about your company and challenge any false reviews to ensure a true representation of your business is shown.

Your website designer, developer or provider should be able to advise you on pictures and images you use on your website as well as legalities and copyrights etc. At Above Website Design we advise and will also provide suitable images for your website use. We even take high quality digital images of your business at no extra charge should you wish to promote your actual shop, product and service. For a free consultation contact us though our main website www.abovewebsitedesign.co.uk or click the link to our main site at the top of the page :)