Tuesday 21 January 2014

Business Tips: Simplified Expenses

1988 movie Rain Man © 1988 United Artists Pictures Inc.

If you started your business after April 2013 or you are thinking of starting a business then you may be interested in the Simplified Income Tax Expenses. This can be quite a hard topic to explain if your new to business expenses, but if you expect to earn below the VAT threshold or work on a cash basis then the simplified income tax rules may save you money. It will certainly save you time and probably the need for an accountant, (however I would always advise an accountant if you have any doubt, their fee is tax deductible!!)

HMRC have a good You Tube section with many great videos on hard to understand business topics which I would recommend to any small business owner. Here is the basic video that gives a quick explanation:


And if you can find the time then take a look at:


If you are new to business or wish to find out more regarding you business and your responsibilities then check out the HMRC  youtube videos.

Friday 17 January 2014

When to get the best Holiday Deal?

Usually after the festive season many of us in the UK start to think of getting away for a break to warmer or sunnier climates and if your not thinking about it you will notice adverts for holidays appearing everywhere.

So when is the best time to book your holiday? If you can book well in advance there's always a good chance you'll save money. But with many of my readers having new businesses you can't always plan when in the year ahead will be best for you to take a break, so a last minute break may be the best, (and cheapest) option for you. But when is best to book and when isn't?

I have had a look at previous years trends and I can show you the results, as each year is different (and this year we have be warned less holidays will be provided by holiday companies) I will provide you with an insight on when is usually the best time to go and where as well!

(I would however advise that although times may be tough when first starting up a business it is important to plan a break, the last thing you want to do is burn out due to becoming a workaholic!)

As a rule if there is a big event in the annual calendar then you need to book well in advance for prime travel times, for example Thursday and Friday train travel is busy every bank holiday. And if you want a good family package holiday choice then book early and don't expect to save very much if anything.

But if you can be flexible by a couple of days for trains and ferries or take a package family holiday outside of peak times then great savings can be made.

January

After the busy end of the year we all have to get back into the regular swing of things. This time of year gym memberships rise and holiday adverts appear. Basically most of us would love to book a holiday to escape the grey skies and the travel companies are fully aware of this.

 January is a gold mine time for travel agents, and many of us book in advance for later in the year as the choice is massive. However not many of us actually go on holiday in January. Probably this is due to lack of finance however it is the same pretty much world wide so it is a great time for last minute holidays nearer the equator. Skiing holidays and European city breaks are very cheap for last minute booking. If you want to get away in January (and if you can find the cash) you will save a bundle. So maybe for next Christmas rather than a gift why not save your money and escape in this month.

February

Love is n the air in February and many take a romantic break during this time, half term in the UK usually falls mid February and the combination of the two means a busy time for travel.

Not much savings to be had in February unless you can go at the start or end of the month. Some great last minute ski deals can be snapped up if that's your cup of tea.

March

The ski deals can still be found with great last minute low prices at the start of march.

Not really great time for travel as a rule and because of this you may pick up a great last minute deal to pretty much anywhere. If you don't mind rolling the dice then you just might get the deal of your dreams this year (2014) in the month of March.

April

If you havn't pre-booked a holiday then by April then you will be thinking about a holiday. Why? Well Easter falls in this month and many of us escape with the children (that have another break from their busy studying schedules!!!!)

If your bank account can afford it then a last minute escape to the Caribbean is a must! (I wish!) however more realistically for the majority of us is a trip to the Mediteranean which is beginning to warm up nicely. If you can avoid the peak half term and easter times then you can bag a great last minute deal.


May

With a bank holiday at the start and end of the month savings are hard to find unless you can go mid-month, where bargains yet again to the Mediterranean will be easy to find.


You'll get a good choice and cheaper rate if you book early for Mid May and if you can wait to last minute you may just get the best bargains of the year at this time.

June

Prices begin to rise in June as the travel agents are aware that many of us book early to try to get a deal, but if you don't mind waiting then you could save massively if staying in the UK or traveling within Europe.

(Remember many Med and North African destination are classed as 'Europe' for many travel agents. So if you like it hot, but not expensive, then hold out for the last minute deals.

July

Prices for early bookings show that during July the cost of a holiday increases steadily towards the school holidays towards the end of the month. When the kids break up prices are at a premium so avoid if possible. Although you can still get last minute deals that will be cheaper you will have very little choice as to where you will be going and travel times will be poor.

Many Brits head to Europe via a ferry crossing, which could well save you a little, but be warned it may be best to avoid a France stay if you are looking for a saving and keep driving to one of Frances neighbors for a better saving.

August

A very similar picture to July however August features a bank holiday (25th this year (2014)). This means nightmare road and travel in the UK, but the bank holiday usually signifies a reduction in the cost of package holidays compared to July and the start of August.

If you can wait until after the bank holiday and go last minute on Tuesday or Wednesday then you will get a good saving.

September

Prices climb again to premium rates once again. Not many last minute deals to be had and if they are available there probably is a reason why, so you have been warned! If you want to get away in September expect it's going to cost, I say book early and go to the place you really want to.


October

The UK gets colder and so does Europe. The further South the better for guaranteed warmth. Early bookings for the first week in October will save you money and you will get great choice. Amazing last minute deals in the first week can be had, but you might get the same weather at these destinations that you get at home, still a break away is still great even if it's not the weather you really wished for.
Schools break up again towards the end of this month and prices rise in relation to this. Gamble for a last minute deal over the school holidays at your peril as many holiday resorts close at this time as well.

November

If you want warmth it's a great time to head to the equator areas and again the Caribbean. Whether you book early or last minute it's the time to head that direction. Once the 5th (bonfire night) and weekends either side of it are out of the way the price of your holiday will tumble. Thoughts of Christmas (and the expense) play on most of our minds so great deals to any destinations can be found.

December

Last minute deals are available, but I think a better choice available in November. This is the best time to book for any sporting event or popular trip for the following year. Family holidays for the year ahead are available and great choice and some deals to be had if you can find the extra cash that is!

Conclusion

I have had a good look and throughout the year fuel is going to cost you, which sounds obvious, but after getting to your destination it might shock you just how cheap the accommodation is. So the closer to home the cheaper the holiday (especially with all inclusive).
If you don't mind reduced destination, board and star rating choice then book last minute and you will save. Whether you book early or late the months of May and October have great deals. Avoid any public holidays and school break ups for a cheaper holiday.......this includes the destination you are going to so if you fancy a break in France or Germany make sure their schools are in term to get a saving.

Holiday companies did suggest that less holiday packages would be available for 2014, but if there is a demand they will supply, and once they decide they are going to provide a holiday they will want there hotel and flight as booked up as possible so last minute deals will be available. Holding out for a deal in 2014 is the way to save big! Good luck and happy holidays! :)


Sunday 5 January 2014

Simply, what is SEO?

Search engine optimization is an area of website design and online marketing that is loaded full of acronyms and terminology that are simply not easy to understand if you don't keep in the know. This obviously suits some pompous SEO experts as they get the opportunity to procrastinate whilst explaining within their own importance about topics their audience probably isn't actually interested in! But not all SEO experts are like this, indeed many people who work within the SEO field can find the secrecy that revolves around the subject quite laborious and the constant need to justify the importance of SEO plainly put 'a pain in the bum!!'.

Rant over!
So, I am going to touch on what I understand to be some of the basics and this will hopefully make the subject a bit easier to understand.

The main purpose I feel of SEO is to get a website found when someone searches for it. SEO takes place in two major parts, it takes place within the website and it takes place within the world wide web:

SEO Within a Website

In order for a website to be found when someone searches for it it has to meet certain criteria that is set by each search engine (Google, Bing, Yahoo etc). As a general rule if you use valid interesting and engaging content your site will get picked up by search engines and begin to move up the rankings.

The coding or language used behind the scenes on your website is very important too. If you use the most up to date code on your website then you are more likely to gain higher rankings and listings then a website using out dated code.

For example HTML 5 uses the most up to date HTML code and it takes into consideration older browser versions, allowing simplified or alternative versions of content to be displayed if the original content is not compatible (with the use of a boiler plate etc *sorry bit of tech speak!!*).

So this is probably the best html code to use if building a website today. But this is not enough, if you want the website to move up the listings or page rankings then your content must be good, keep the reader or website user engaged (or at least on the page) and the content needs to be updated on a regular basis. This is why many websites that have largely static content will include a blog page to ensure the content is updated etc.

SEO Within the World Wide Web

This type of SEO is when a website is marketed or advertised to the wider audience in order for it to be noticed (or viewed) more. This will can rapidly increase your page listings but is by no means a long term solution. If you start to get a website up the page rankings and it immediately drops in the rankings when you stop promoting it then you have to ask why? Is it the content, code or the topic area?
Care must be taken when promoting a website this way, over promoting will damage a websites reputation and it may be permanent damage. Under promoting of a site may mean it won't get listed as high as your competitors and it will be losing potential exposure.
For example when I finish writing this blog I may post it onto face book, twitter or google plus, ideally posting it on these sites across a number of days but either way gaining further exposure for the blog. This will get a few genuine people viewing it and hopefully they will re-post and advertise the blog further, if the like what they are reading then they will return to my blog and so on. This will hopefully have a 'snow ball' effect and my blog about SEO will end up ranking at the top of page one on all search engines when someone searches what is SEO!!!!
However if I was to post my blog across every social networking site, every hour for a week then it would have detrimental effects as search engines are wise to over pushing or advertising your content, particularly if your advertising the same thing over and over (known as duplicate content). This could damage your websites reputation or even get your website banned from some search engines. It will also result in people ignoring your posts and an increase in 'bounce rate' (people that visit your websites page, don't like what they see, and leave straight away!). If your bounce rate increases then search engines think the content on a website isn't what the the search term is looking for, resulting in a loss of page ranking.

Hopefully this installment hasn't blown your mind! After all there is a good reason SEO experts are called experts! This is just the tip of the iceberg and I will continue more in depth SEO blogs in the future. If you are itching to find out more then check out our web crawler and website indexing blogs found on the side of this one -->

Or if you would like Above Website Design to do Some SEO work to boost your websites potential then go to our main website and contact us. www.abovewebsitedesign.co.uk