Key words, or keywords are very important to your website. and keywords are something that search engine optimisers seem to love to ramble on about, why? Because they are really important for your websites search listing and page rankings.
Basically I would say that a key word is a word or phrase that someone (a potential customer or blog reader etc) would type into a search engine to find your website.
For example if you sold fruit cakes on-line it is important that you refer to that fact you sell them and what features a fruit cake have.
So if you sell a range of alcoholic or non alcoholic fruit cakes them this needs to be displayed on your website, and the more you can tell your customer and the search engine about your cakes the better. But be aware that if you repeat the phrase or key words too often then you may be marked as SPAM by the search engine and this will demote your rankings, with some search engines even banning your website from their listings as a result!
Key word stuffing is a term for when you 'stuff' as many keywords into your website as possible, and this is NOT a good idea. Search engines do recognise this procedure and they will penalise your website for it.
My advise when it comes to your key words or key phrasing would be to always think carefully about what the general public would search for in order to find you. Try to always put your key words into a phrase or sentence and do not repeat that phrase or sentence again without changing a few of the words around.
For example on page one of your cake site write 'we sell our fruit cakes on-line keeping our overheads down and your prices low' and on page two write 'luxury fruit filled cakes with on-line ordering and direct delivery to your home' and page three 'alcohol free and alcohol laced fruit cakes delivered to your choice of address when you place an order with us on-line'
These examples use the keywords fruit cakes, ordering, on-line over and over but disguise them with the ordering and changing or words and sentence length.
It is important where you use your keywords too, meta tags, image tags, alternative text and heading are all places where you need to think of what and how your writing for the search engines.
The best way to have success with your keywords and phrases is to write them as if to keep the reader engaged in the topic you are promoting and try your best not to duplicate content, you wouldn't like to read the same thing over and over and the search engine doesn't like it either.
If you would like us to take a look at your site and advise you on how to improve your page rankings then please visit our commercial site www.abovewebsitedesign.co.uk where we have a number of services/packages that could benefit your website. (You can have your fruit cake and eat it!!!)
Basically I would say that a key word is a word or phrase that someone (a potential customer or blog reader etc) would type into a search engine to find your website.
For example if you sold fruit cakes on-line it is important that you refer to that fact you sell them and what features a fruit cake have.
So if you sell a range of alcoholic or non alcoholic fruit cakes them this needs to be displayed on your website, and the more you can tell your customer and the search engine about your cakes the better. But be aware that if you repeat the phrase or key words too often then you may be marked as SPAM by the search engine and this will demote your rankings, with some search engines even banning your website from their listings as a result!Key word stuffing is a term for when you 'stuff' as many keywords into your website as possible, and this is NOT a good idea. Search engines do recognise this procedure and they will penalise your website for it.
My advise when it comes to your key words or key phrasing would be to always think carefully about what the general public would search for in order to find you. Try to always put your key words into a phrase or sentence and do not repeat that phrase or sentence again without changing a few of the words around.
For example on page one of your cake site write 'we sell our fruit cakes on-line keeping our overheads down and your prices low' and on page two write 'luxury fruit filled cakes with on-line ordering and direct delivery to your home' and page three 'alcohol free and alcohol laced fruit cakes delivered to your choice of address when you place an order with us on-line'
These examples use the keywords fruit cakes, ordering, on-line over and over but disguise them with the ordering and changing or words and sentence length.
It is important where you use your keywords too, meta tags, image tags, alternative text and heading are all places where you need to think of what and how your writing for the search engines.
The best way to have success with your keywords and phrases is to write them as if to keep the reader engaged in the topic you are promoting and try your best not to duplicate content, you wouldn't like to read the same thing over and over and the search engine doesn't like it either.
If you would like us to take a look at your site and advise you on how to improve your page rankings then please visit our commercial site www.abovewebsitedesign.co.uk where we have a number of services/packages that could benefit your website. (You can have your fruit cake and eat it!!!)
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