When you click on some text or an image and it opens up a new page on the screen it means that the page that has just opened up is 'linked' to the content you clicked on.The reason that these links are important are because they are one of the ways a search engine learns how popular your website is.
Search engines will take this information of how many links your website has had to it (as well as the time visitors spend on your site, the content on your site etc) and work out where your page should be ranked in relation to other pages with similar criteria.
These links may also be referred to as back links, in bound links, in links etc.
If you have a new website and wish for it to get a better position when you search for it then you will want to increase the amount of links it receives, but be careful as many search engines are wise to false linking strategies and you could damage your sites reputation or even have it banned from search engines entirely by using underhand tactics.
The best way to increase the amount of useful links your website receives is by creating a blog, or using one or several social media sites, to promote your website and or business. Please keep in mind your keywords and where you point your link to (If you are referring to a page on your website will you point the link to the home page or a specific page in the website?).
The more your blog or social media site or sites get noticed then the more chance you are giving your website of receiving genuine links to it and moving up the page rankings.
Be warned though, blogging and social media sites can take up a lot of time so make sure you manage how much time you spend doing these to promote your site. However despite this if you have a business website then it is a must that you have a blog, social media pages or both.
At Above Website Design we provide excellent SEO packages and services to really get your website noticed and working for your business.
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