Thursday, 19 June 2014

Website Re-design: Claims Solution UK

We recently redesigned Claims Solution UK's website, bringing it up to date with the current web design standards and including modern features.

When Claims Solution UK got in contact with us they already had a website which, unfortunately, had largely been neglected and was under performing. Although when it was originally designed it was probably sufficient for the companies needs, however Claims Solution has grown into a successful company and the website had not been updated in many years and did not portray the image of the company.

With this being a legal firm the website was designed to have a corporate feel, with a clean design and elegant finish. It is designed to show the services that Claims Solution UK offer as well as answer any initial queries that anyone making a claim may have.

We also created and introduced a social media aspect to this UK based firm and implemented Facebook and Twitter to the website. This was for two main reasons; to show that the company is approachable and engages with the general public, and also to aid with search engine optimization.

Although the market that Claims Solution UK operate is highly competitive it is still possible to have great success with certain search terms that directly relate to this company, and it has been a testament to the company that they have been so successful despite not have an up to date website.

Claims Solution UK are a claims company that bring a gateway to justice for anyone that has suffered an injury that wasn't their fault. So if you have been involved in an accident then they are the company to contact.

Claims Solution UK deal with slips and trip claims, work placed accidents and road traffic accidents. Some of which can be of a sensitive nature, so Claims Solution UK offer a home visiting service.

The advantages of home visits mean their clients remain at ease in surroundings they are comfortable with, if they have been injured too badly to leave their home they need not worry and if you are making a claim against your workplace the client may feel less attention is drawn be having someone visit their home rather than going into a claims office. It's a feature that shows how much this claims company focuses on customer service.

Claims Solution UK is a claims business that is really approachable, they don't mind explaining their services and the legal processes involved, as well as what sort of compensation you could expect when making a claim.

However, every claim is different and although we provide a guide on the website it is important that they treat each claim individually as circumstances will differ in every case, so this had to be taken into account with their website. The website needed to show basically what they do and the services they provide, ultimately it is an ongoing online advertisement to display their business and contact details.

To ensure that these details are readily available the Claims Solution UK website is fully responsive, which allows the website to be viewed and operated on pretty much any device that has connection to the internet.

Claims Solution UK already had a website, which they hosted away from our servers. We accessed the servers they used and uploaded their newly designed website following approval from the MD and the new website is performing exceptionally well for the businesses needs.

The re-design process took less than a month before it went live, and we are very happy with the results and wish www.claimssolutionuk.co.uk all the best possible success for the future.

If you would like to have a website designed or re-designed then please contact us or visit our website for more information. www.abovewebsitedesign.co.uk



Thursday, 20 February 2014

A Picture Is Worth A Thousand Words

Einstein, Arthur Sasse, 1951
Without doubt a picture can effectively put across a message in an instant so getting it right for your website is of the utmost importance.

If you have commercial premises, sell products online or have an online shop it is important to make sure the images you use portray your circumstances in order to negate any possible negative feeling between you and your clients/customers and promote as many leads as possible.

An example of this would be advertising your online business as a warehouse, supermarket or store without including the magical words 'online' or 'digital' etc. I once worked for a company which did this and received many complaints because their customers could not actually visit the business premises to view its wares or return goods to as they were strictly an on-line business but the company owner thought it was better to portray the image of having a physical shop......not a practice I would advise as it appears largely deceptive by most and will catch up with you in the end!

Honesty is the best way forward and showing your business, product or service for what it actually is will pay dividends in the long run, if you have to show it as better than what it actually is then maybe you need to improve rather than deceive!

Lunch atop a Skyscraper

taken by Charles C. Ebbets GE Building at
Rockefeller Center in 1932
This said you should use images that show your business in the best light possible and to help explain what it is your business is involved with. For example if you are a builder use images of clean tools, finished projects and a well presented happy work force. We all know builders get dirty and like a cup of tea, but best not too promote that side of things. Also don't show images of massive structures eg, sky-scrapers or ship yards if your company cannot deliver on these builds. They will make you look like something your not, people may assume your too expensive for their needs and it may cost you custom, (so keep it real).

"The Kiss"Alfred Eisenstaedt, 1945
Keep in mind that reviews will pay a part in your trade when you have a website. Customers will review you and positive reviews will gain you custom, which you should promote on your website. Negative reviews will do the opposite and may be made by competitors so it is important you keep aware of who is saying what about your company and challenge any false reviews to ensure a true representation of your business is shown.

Your website designer, developer or provider should be able to advise you on pictures and images you use on your website as well as legalities and copyrights etc. At Above Website Design we advise and will also provide suitable images for your website use. We even take high quality digital images of your business at no extra charge should you wish to promote your actual shop, product and service. For a free consultation contact us though our main website www.abovewebsitedesign.co.uk or click the link to our main site at the top of the page :)